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Aviva offers consumers a sticky embrace in new cradle-to-grave campaign by...

2012 may go down as the year when advertising tried to wrap consumers in an all-encompassing sticky embrace; not trying to sell them stuff (overtly anyway) but presenting themselves as a kind of life...

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Burnett takes positive route for Co-op Funeralcare

We’ve remarked recently on the spate of CTG (cradle-to-grave) ads occupying British screens and here’s the real thing for Co-operative Funeralcare from new Co-op agency Leo Burnett. The Co-op is the...

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New McDonald’s TV ad shows how you can fix family relationships with a Big Mac

Leo Burnett in London continues to work small miracles for McDonald’s and now it’s moved on to fixing family relationships. This McD as social worker film has the young Kes-type hero coming to terms...

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Greek TV airtime broking disaster comes back to haunt Leo Burnett and owner...

Top Publicis Groupe executive Mathias Emmerich (left) and the former CEO of Leo Burnett Greece Petros Venetis may be charged by Greek prosecutors over a €200m TV airtime broking deal that went...

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Leo Burnett shows that thirty seconds’ worth of aliens goes a long way for...

Those masters of the 30-second commercial at Leo Burnett London have struck again – this time with a new addition, ‘aliens,’ to the Kellogg’s Crunchy Nut campaign. This one features alien hunters in...

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Arc gets a bit too graphic in new poster campaign for online English service...

Leo Burnett’s Arc division (one of those funny bits in agencies that keeps a lower profile than its big brother but which probably makes more money) is running a bound-to-be controversial campaign for...

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Now Coke’s Grand Prix winner from China is dragged into the scam ads debate

Scam ads look like being the flavour of the year following JWT India’s Ford Figo fiasco. Now Leo Burnett has withdrawn two winning radio ads for Tata from the same Goafest ad awards and similar cases...

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Now McDonald’s tries a British spin on America

Leo Burnett in the UK is always producing nice ads for McDonald’s – and here’s another one. This is for McD’s ‘Great Taste of America’ promotion and features some diverting contrasts between life over...

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Now BBH tries relationship counselling for Robinsons in new TV campaign

Time was when most ads seemed to fix upon mother-daughter or, slightly less often, mother-son relationships but these days it’s dads in the driving seat. We’ve had McDonald’s boyfriend fixing things...

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Leo Burnett tries washroom shock treatment for new Don’t Drink and Drive...

‘Don’t Drink and Drive’ has been a staple campaign in the UK for decades now: sometimes the figures seem to show that it’s working, sometimes not. The truth is probably that it works a bit. In the...

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Leo Burnett saddles up for Chevy’s new Silverado – and stays on board

A recovering auto market is one of the drivers of the (relatively) renascent US economy. At the same time Americans are supposed to be switching to European-style fuel-efficient makes. Well some of...

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Fallout from the Publicis/Omnicom merger

Richard Pinder writes: When first hearing the Publicis and Omnicom merger rumours you could have been forgiven for thinking it to be some silly season gossip. But as we know POG is not a passing fancy,...

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Leo Burnett UK launches ‘Little Farmers’ for McDonald’s – but the problem’s a...

Leo Burnett UK has produced yet another nice perky ad for McDonald’s – this time calling on ‘little farmers’ – kids – to support McDonald’s because all its its free-range-this-and-that products come...

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Leo Burnett proves to the doubters (in the UK government) that it is a proper...

Those masters of the nearly lost art of making 30-second commercials, Leo Burnett London, are back with us again – this time squeezing a fair proportion of the French Revolution into an ad for...

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McDonald’s inhabits a world of its own making in new Leo Burnett TV campaign

After a brief foray into what we might call social realism McDonald’s and UK agency Leo Burnett have regressed rather to a happy-clappy McD land where everyone smiles all the time even when they’re...

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Paul Simons: long adland lunches weren’t always a bad thing – despite the odd...

I’ve just read a story written by a female journalist about the new Bridget Jones book where she reminisces about life as a scribbler back in the days when Bridget was a singleton. It got me thinking...

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McDonald’s boss blames DDB and Burnett for sales flop

McDonald’s has just posted its first sales drop in nine years and so CEO Don Thompson (left) is threatening lead agencies DDB and Leo Burnett with all manner of horrors, including new agencies on the...

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Giles Keeble: where would I work now?

Once upon a time, between agencies, I set up a consultancy I called ‘Idees sans Frontieres’. This followed on from my view, developed at Leo Burnett, that agencies should have the courage and...

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Sprint’s decision to appoint Figliulo start-up shows the marcoms giants don’t...

WPP’s Sir Martin Sorrell reckons there’ll be a big brain drain – talent fall-out – from Omnicom and Publicis Groupe when their mega-merger actually completes some time next year. This, he believes,...

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Havas London poaches Somers from Burnett as new MD

Havas in London has lured Leo Burnett head of account management Emily Somers as its new managing director, reporting to London CEO Russ Lidstone. Which seems quite sensible as Burnett has a formidable...

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